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Streaming Radio Advertisements: Carpet Bombing

After a protracted silence in a Radionomy stream, the Raspberry Pi player offered this log:

2017-03-05 11:17:07,890 INFO: Starting mplayer on Plenitude -> /home/pi/Playlists/Radio-PLENITUDE.m3u
2017-03-05 11:17:13,651 INFO: Track name: []
2017-03-05 11:44:02,296 INFO: Track name: [David Wahler - Whispers from Eternity]
2017-03-05 11:46:36,995 INFO: Track name: [Radio PLENITUDE - Jingle Intro Publicité]
2017-03-05 11:47:07,117 INFO: Track name: []
2017-03-05 11:49:07,080 INFO: Track name: [Radio PLENITUDE - Jingle Extro Publicité]
2017-03-05 11:49:10,079 INFO: Track name: [Jef Mounet & Danièle Mounet - L'ancre musicale Natures d'Eau]
2017-03-05 12:02:02,271 INFO: Track name: [Radio PLENITUDE - Jingle Intro Publicité]
2017-03-05 12:02:32,424 INFO: Track name: []
2017-03-05 12:04:32,243 INFO: Track name: [Radio PLENITUDE - Jingle Intro Publicité]
2017-03-05 12:05:01,925 INFO: Track name: [Targetspot - TargetSpot]
2017-03-05 12:07:02,276 INFO: Track name: [Radio PLENITUDE - Jingle Intro Publicité]
2017-03-05 12:07:31,968 INFO: Track name: [Targetspot - TargetSpot]
2017-03-05 12:09:32,262 INFO: Track name: [Radio PLENITUDE - Jingle Intro Publicité]
2017-03-05 12:10:02,192 INFO: Track name: [Targetspot - TargetSpot]
2017-03-05 12:12:02,311 INFO: Track name: [Radio PLENITUDE - Jingle Intro Publicité]
2017-03-05 12:12:32,184 INFO: Track name: [Targetspot - TargetSpot]
2017-03-05 12:14:32,085 INFO: Track name: [Radio PLENITUDE - Jingle Intro Publicité]
2017-03-05 12:15:02,217 INFO: Track name: [Targetspot - TargetSpot]
2017-03-05 12:17:02,057 INFO: Track name: [Radio PLENITUDE - Jingle Intro Publicité]
2017-03-05 12:17:32,445 INFO: Track name: [Targetspot - TargetSpot]
2017-03-05 12:19:32,083 INFO: Track name: [Radio PLENITUDE - Jingle Extro Publicité]
2017-03-05 12:19:35,171 INFO: Track name: [Jean-Marc Staehle - Bercé par tant de beauté]
2017-03-05 12:23:42,410 INFO: Track name: [Francesco - Sur le chemin]
2017-03-05 12:29:50,265 INFO: Track name: [Michel Pépé - Pacifica]
2017-03-05 12:35:07,493 INFO: Track name: [Radio PLENITUDE - Jingle Intro Publicité]
2017-03-05 12:35:37,377 INFO: Track name: [Targetspot - TargetSpot]
2017-03-05 12:37:37,478 INFO: Track name: [Radio PLENITUDE - Jingle Extro Publicité]
2017-03-05 12:37:41,476 INFO: Track name: [Music And Wellness (Musique Et Bien Etre) - Absolute Winner]
2017-03-05 12:46:36,742 INFO: Track name: [Radio PLENITUDE - Jingle Intro Publicité]
2017-03-05 12:47:06,668 INFO: Track name: [Targetspot - TargetSpot]
2017-03-05 12:49:06,538 INFO: Track name: [Radio PLENITUDE - Jingle Extro Publicité]
2017-03-05 12:49:10,270 INFO: Track name: [Patrick Vuillaume &Nicole Bally - Pearls of Light (Instrumental by Nicole Bally)]
2017-03-05 12:53:45,357 INFO: Track name: [Trine Opsahl - Sister moon]
2017-03-05 12:54:58,596 INFO: Track name: [Peter Kater - Rebirth]
2017-03-05 13:04:52,726 INFO: Track name: [Radio PLENITUDE - Jingle Intro Publicité]
2017-03-05 13:05:22,665 INFO: Track name: [Targetspot - TargetSpot]
2017-03-05 13:07:21,561 INFO: Track name: [Radio PLENITUDE - Jingle Extro Publicité]
2017-03-05 13:07:25,808 INFO: Track name: [Deuter - Flowing]
2017-03-05 13:12:55,970 INFO: Track name: [Radio PLENITUDE - Jingle Intro Publicité]
2017-03-05 13:13:25,859 INFO: Track name: []
2017-03-05 13:15:26,449 INFO: Track name: [Radio PLENITUDE - Jingle Extro Publicité]
2017-03-05 13:15:33,022 INFO: Track name: [Radio PLENITUDE - Jingle Intro Publicité]
2017-03-05 13:15:59,437 INFO: Track name: [Targetspot - TargetSpot]
2017-03-05 13:17:59,559 INFO: Track name: [Radio PLENITUDE - Jingle Extro Publicité]
2017-03-05 13:18:06,133 INFO: Track name: [O - Part I]

The Jingle lines introduce a short interlude of chimes separating music from advertisements. The Intro chimes play for 30 seconds and the Extro chimes play for three to five seconds. Some stations have similar interludes, others do not; apparently the station gets to choose the format.

The [Targetspot - TargetSpot] lines mark two minutes of TargetSpot insertion: either advertisements (if you’re in their target market) or generic musical interludes similar to the station’s genre (if you’re out-of-market). The ads and music often lack volume-matching with the streaming music, rarely have lower volume, and the ads are incomprehensible to my ears. The musical interludes seem to be randomly chosen from a small set of candidate tracks that, along with the chimes, become annoyingly familiar in short order.

The [] lines (yes, an empty string) mark two minutes of Public Service Announcements, advertisements, or generic musical interludes. I’m uncertain how they differ from the [Targetspot - TargetSpot] insertions.

At a minimum, Radionomy inserts two minutes of TargetSpot / PSAs after every 12 to 15 minutes of music. Adding in the Jingle markers, ads occupy just under 20% of the total “airtime” for this station.

However, bizarre events like the 17 nonstop minutes of jingles and ads inserted just after noon occur with inexplicable frequency. I’ve noticed half an hour of similar back-to-back-to-back ads on other stations, so it’s not a rare event.

To quote the TargetSpot website:

TargetSpot serves ads in real time to each listener’s personalized stream, creating a one-to-one relationship between the advertiser and the listener. The result is a dramatic increase in message relevancy and campaign effectiveness

Those keyword markers turn out to be incredibly convenient. Just sayin’…

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  1. #1 by Vedran on 2017-03-09 - 08:30

    I have a feeling that no.1 reason for pirating audio (and even more video) content these days has to do with evading commercials :)