One of the streaming media players behaved funny, which always results in a numeric keypad battery replacement. This AmazonBasics AAA alkaline was down to about 0.5 V and long past its best-used-by date:
Nigh onto six years isn’t bad, particularly as it hasn’t leaked electrolyte all over the negative terminal.
Suggestions that Amazon monitors their Marketplace sellers to figure out what’s profitable, then promote a Good Enough house brand product to kill off the competition, seem to describe the situation just about perfectly.
The Smell of Molten Projects in the Morning 
I’m in the electronics resale business now, and Amazon Basics batteries are cheaper than anything we can get at wholesale. They sometimes ship as branded Basics items, but right now they’re shipping AC Delco batteries to us under the same SKU.
Amazon definitely isn’t shy about using their size to make things happen. Used to be folks criticized Walmart for bullying suppliers, but it seems like an emergent behavior of huge retailers.
“AC Delco” is definitely a blast from the past!