- Christie’s has licensed their brand to local realtors
- Such licensees / franchises / whatever are locally owned and operated
- Realtors make money only when they sell a property
- Sometimes, you must sell a property’s upside potential
- Ya gotta market what ya got
Even keeping all that in mind, I think this property devalues the Christie’s brand:
IIRC, it was a roadhouse eatery, back in the day, has been many things since then, and hasn’t been much in recent years.