Real Estate Signage: Devaluing the Brand


  • Christie’s has licensed their brand to local realtors
  • Such licensees / franchises / whatever are locally owned and operated
  • Realtors make money only when they sell a property
  • Sometimes, you must sell a property’s upside potential
  • Ya gotta market what ya got

Even keeping all that in mind, I think this property devalues the Christie’s brand:

HL Property - Salt Point Turnpike

HL Property – Salt Point Turnpike

IIRC, it was a roadhouse eatery, back in the day, has been many things since then, and hasn’t been much in recent years.

  1. #1 by Red County Pete on 2014-10-04 - 12:43

    Heh. Our real estate people are pickier. The fancy outfits have their (huge) stock of freshly remodeled business buildings that might possibly get a tenant, while the lesser outfits have older buildings. I’d hate to be dependent on real estate commissions around here.

    • #2 by Ed on 2014-10-04 - 13:01

      business buildings that might possibly get a tenant

      What’s not discussed publicly: most of the vacant business structures around here will never, ever attract another paying tenant. This area hasn’t been stomped quite so hard as others, but there’s little upside potential in anything other than tourists; NYS is not friendly toward capital-intensive businesses.

      Reports from Usually Reliable Sources suggest those vacant structures remain vacant because they’re holding out for NYC-scale rates in what’s basically the hinterlands. That kind of money just isn’t going to happen around here before those buildings rot out and collapse.

      • #3 by Red County Pete on 2014-10-04 - 16:46

        We have it worse here. The local economy was based on lumber and building products. Lumber went away partly due to regulation, and the housing/construction market conditions did the rest. Downtown wasn’t helped when the landlords decided to gouge rents in the last of the good times. Elsewhere, it’s a crapshoot, but residential property is cheap. Not sure about commercial, but with a vacant Kmart and multiple empty car dealerships, I suspect one could find a motivated seller.