Anybody capable of fogging a mirror knows how this scam works:

The copious fine print says you can only see the actual fine print by traveling to Arizona:

I’m nowhere near hungry enough to like the odds, even for a $100 Walmart gift card.
An Auto-V.I.N Gauge (their choice of punctuation) must improve the response rate:

Is it any surprise the numbers match?

No. No, it’s not.
The “Gauge” actually contains parts, although fewer than IMO they want you to believe:

It’ll serve to produce measurable current & voltage for an upcoming Squidwrench Electronics Workshop and, because it need not survive the experience, we will take considerable liberties with it.
There’s been some interesting* stories about incidents on that cruise line over the past few years.
(*) in the Chinese curse sense
No URL on the printed page suggests how interesting they might be!
That cruise line has a reputation. Adding “death” to a search on the company’s name gets hair raising.
I Just got one today in Oakland CA 06-25-2018. My numbers match yours!
OK, you get one car, I get the other! [grin]
I received one on 6-30-2018 in West Chester, PA. My numbers also match yours. Thanks for inspiring me to take the thing apart and retrieve its two perfectly good LR41 button cell batteries before I toss the rest.
Following the money on those things definitely leads into some dark alleyways …