A postcard arrived last week telling me to call a special number for special deals on Medicare Advantage plans. Being that type of guy, I managed to read the microscopic Fine Print and found this amusing blooper amid the disclaimers weasel wording:
Inserting insurance carrier names should have happened before printing the card, so [CarrierA] and [CarrierB] are either placeholders or mail-merge variables.
Also, you’re seeing the contrast-blown and magnified version of the postcard. The original Fine Print had faint orange ink on light green cardstock: colors having different hues with the same saturation and value to minimize legibility. In general, folks eligible for Medicare Advantage plans have trouble reading Fine Print, so the choice was not accidental.
Not a compelling value proposition, as they say.
The Smell of Molten Projects in the Morning 
Comments
One response to “Medicare Advantage Mail Merge: FAIL”
I stayed with basic Medicare and a Medigap policy from one of the better regarded Usual Suspects, and coverage has been good. Dental is cash, eye exams vary, but are usually covered (not done often, and usually fall under optical-medical issues). Oregon has its own prescription program, so most of the bills are reasonable. Most.
The flyer setup is evil. Have had a problem with Flyspec 3 fonts for a long time, and screwing with the contrast makes me want to get a random medieval Implement of Correction. Grrr.