This sort of thing happens with Free Software, too, but I prefer Microsoft’s phrasing…

Let’s see… that’s various forms of “update” used as nouns, proper nouns, adjectives, and a gerund…
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2 responses to “Windows Update: Updating the Updater”
It’s also a great example of the “Yo’ Dawg” meme.
“Yo’ Dawg! I heard you liked getting updates, so I put an update in your update, so you can update while you are updating.”
That cries out for a clicky link…