The New Hotness

Page views for 2017:

Plumbing and car troubles continue to plague folks in Search Engine City.

If I could monetize my broom handle thread IP, I’d be rich, I tell you, rich.

Some interesting (and rounded) numbers from the ads you (presumably) don’t see, because adblocking.

The blog gets just under 30 k page views/month, call it 1 k/day. Because most of the traffic arrives from search engines, each viewer looks at only 1.6 pages. Dividing the two suggests 18 k viewers/month.

WordPress now shows 90 k ad impressions/month. Dividing 90 k impressions by 18 k viewers gives 5 ad impressions/viewer, which is about what you’d expect from the three ads appearing on the main page and each post seen individually: 3 ads/page × 1.6 page views/visitor = 4.8 ads/visitor.

Before the big WP advertising push, they reported 15 k ad impressions/month for roughly the same 30 k page views/month and 1.6 pages/visitor. At one ad per page (which I don’t know for sure, but it seems reasonable), 30 k views should produce 30 k ad impressions. I can’t account for the discrepancy.

Those of you using ad blockers (which I highly recommend!) don’t know what you’re missing.

Onward, into the New Year …