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Kicad-to-HAL: LoadUsr
The Kicad
LOADUSRsymbol puts its text directly into a HALloadusrcommand:
Kicad symbol – LOADUSR Putting the same text in the
LoadUsrfield of a Kicad component may be tidier when there’s only one:
Kicad Symbol Properties – Logitech gamepad The gamepad symbol in a schematic:

Kicad-to-HAL Demo Schematic Which produces this
loadusrcommand in the HAL file:loadusr -W hal_input -KA Dual # input.0.0
You can edit the text after placing the Kicad component, so the symbol can contain placeholder text.