Archive for January 1st, 2020

Blog Summary: 2019

Another year of being the Domain Expert of scam-by-mail gadgets, obsolete ABS codes, and water heater anode rods:

Blog Page View Summary - 2019
Blog Page View Summary – 2019

Plotting the log of page views against posts in descending order of popularity gives a power-law relationship of some sort:

Blog Page View Graph - 2019
Blog Page View Graph – 2019

The log-log view has odd discontinuities:

Blog Page View Graph - 2019 - log-log
Blog Page View Graph – 2019 – log-log

Overall page views are down 30% from last year: 205k vs 290k.

WordPress served 1 million ads (vs 1.2 million in 2018) on those 205k page views, nearly five ads per page view, which seems horrifying. If you’re not using an ad blocker, you surely have difficulty finding the blog post amid all the crap.

The implosion of on-line advertising continues apace, however, as WordPress paid only 63% as much per ad: $0.40 (vs $0.70 in 2018) per thousand views. Obviously, ads on WordPress blogs aren’t worth much these days.

Recommendations:

While I could pay WordPress their upgrade ransom to eliminate the ads, it’s better if you defend yourself by eliminating all ads, wherever they may be.

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