This arrived a week ago:
You cannot imagine my excitement when the actual survey arrived, complete with a crisp $5 bill:
These folks are cheapskates; Nielsen paid better, although I haven’t gotten anything further from them.
It didn’t take long to fill out; my fat Sharpie slashed through the NO columns at a pretty good clip. I did attach a note saying we didn’t have a TV and regarded all TV programs as crap, just in case they didn’t get the message.
Now they know.
FWIW, I did not fill out the form that would enter us in a drawing for one of five $500 prizes, because that would let them associate my name with my response without fattening my wallet. The survey itself probably encodes my identity, even though it didn’t have any obvious bar codes or other ID; they could simply print the questions in a unique order in each survey.