Real Estate Signage: Devaluing the Brand


  • Christie’s has licensed their brand to local realtors
  • Such licensees / franchises / whatever are locally owned and operated
  • Realtors make money only when they sell a property
  • Sometimes, you must sell a property’s upside potential
  • Ya gotta market what ya got

Even keeping all that in mind, I think this property devalues the Christie’s brand:

HL Property - Salt Point Turnpike
HL Property – Salt Point Turnpike

IIRC, it was a roadhouse eatery, back in the day, has been many things since then, and hasn’t been much in recent years.