Eco-Friendly Firewood?

These seem to be ordinary birch logs, cut into short chunks, sporting a top crosscut loaded with fire starter:

Light-n-Go Bonfire Log - stacked
Light-n-Go Bonfire Log – stacked

The front of the label makes them seem wonderfully eco-friendly, but the fine print on the back shows that they’re from the Old World:

Light-n-Go Bonfire Log - origin label
Light-n-Go Bonfire Log – origin label

There’s surely a universe where shipping heat-treated firewood from Estonia to Poughkeepsie makes perfect sense. I just didn’t realize I was living in it.