My mother’s pantry disgorged a can of Hershey’s Cocoa dating back to the mid-90s (if I’m interpreting the 94P date code correctly). Their Favorite Hot Cocoa recipe is straightforward:

SINGLE SERVING: Combine 1 heaping teaspoon HERSHEY’S Cocoa, 2 heaping teaspoons sugar, and dash salt in mug, add 2 teaspoons milk and stir until smooth. Heat 1 cup milk: fill mug. Stir and serve.

Browsing in the grocery store revealed that the current recipe has considerably more stiffness: two tablespoons of both cocoa and sugar.

One tablespoon = 3 teaspoons. How they interpret “heaping” I don’t know, but it’s under a factor of two. Maybe cups are bigger these days, but surely not by a factor of four or five.

Zowie!

The Official Recipe from the Hershey’s website lists 2-3 teaspoons of cocoa and 2 tablespoons of sugar. I love this suggestion:

VARIATIONS
Rich and Adult: Increase cocoa to 2 tablespoons …

Adult cocoa. Who’d'a thunk it?